In March 2016 a short film competition was organised to raise awareness on water conservation.
One Drop Cinema, a part of DDFMumbai, organised t his competition on behalf of DDFMumbai. Prominent film personalities like Juhi Chawla, Amol Gupte and Subhash Kapoor were kind enough to be the judges for this competition. The first prize was Rs1 lakh, 2nd prize Rs50,000 and 3rd prize of Rs25,000.
A massive campaign was executed with the help of EventGuru. Digital marketing, Newspaper Ads, PR as well as other methods were used to create awareness across India. Danik Bhaskar also joined hand to take the reach even deeper into India.
The entries were open to all Indian residents. Videos could be shot professionally or on your mobile. The criteria was the thought and concept rather than the production.
The response was tremendous. We got a lot of kids who asked for the deadlines to be pushed back due to their exams. We had to extend the deadlines so that schools could also participate. At the date of closing we had more than 100 entires from across India. We received entries from schools, colleges, institutes including budding actors,and directors.
It was a tough decision to shortlist only 3 winners among them but it had to be done. Juhi Chawla, one of our judges, was so impressed that she decided to pick 5 winners for a special “Juhi Chawla’s Choice Award”.
The event was covered in media including Newspapers, magazines and digital. The aim of spreading awareness was achieved.
A big congratulations to all winners and a very big thank you to all those who participated in the competition making it a success.
Below are the winners:
All other entries can be seen below: